Services marketing : people, technology, strategy /
This comprehensive text provides a managerial overview of services by combining conceptual rigor with practical applications.
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Boston
Pearson
2011.
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| Edition: | Seventh edition |
| Subjects: | |
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| Summary: | This comprehensive text provides a managerial overview of services by combining conceptual rigor with practical applications. |
|---|---|
| Item Description: | Gift from Sia jin Ann (copy 1,2) |
| Physical Description: | 648 pages : illustrations, maps 28 cm. |
| ISBN: | 9780136118749 (Global ed : pbk.) 0136118747 (Global ed : pbk.) 0273756060 9780273756064 |