Services marketing : people, technology, strategy /

Services marketing : people, technology, strategy /

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This comprehensive text provides a managerial overview of services by combining conceptual rigor with practical applications.

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Bibliographic Details
Main Author: Lovelock, Christopher H. (Author)
Other Authors: Wirtz, Jochen
Format: Book
Language:English
Published: Boston Pearson 2011.
Edition:Seventh edition
Subjects:
Marketing > Management.
Professions > Marketing.
Service industries > Marketing.
Customer services > Marketing.
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Services marketing people, technology, strategy
by Lovelock, Christopher
Published 2011
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Services marketing : people, technology, strategy /
by Lovelock, Christopher H.
Published 2011
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Services marketing people, technology, strategy
by Lovelock, Christopher
Published 2011
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Services marketing : people, technology, strategy /
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Services marketing : people, technology, strategy /
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Services marketing : people, technology, strategy /
by Lovelock, Christopher H.
Published 2004
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Services marketing : people, technology, strategy /
by Lovelock, Christopher H.
Published 2004
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Services marketing people, technology, strategy
by Lovelock, Christopher H.
Published 2003
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Services marketing people, technology, strategy
by Lovelock, Christopher H.
Published 2003
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