APA (7th ed.) Citation

Kotler, P., Hermawan Kartajaya, Hooi, D. H., & Liu, S. (2008). Rethinking marketing: Sustainable market-ing enterprise in Asia (Second edition.). Pearson/Prentice Hall.

Chicago Style (17th ed.) Citation

Kotler, Philip, Hermawan Kartajaya, Den Huan Hooi, and Sandra Liu. Rethinking Marketing: Sustainable Market-ing Enterprise in Asia. Second edition. Singapore: Pearson/Prentice Hall, 2008.

MLA (8th ed.) Citation

Kotler, Philip, et al. Rethinking Marketing: Sustainable Market-ing Enterprise in Asia. Second edition. Pearson/Prentice Hall, 2008.