Rethinking marketing : sustainable market-ing enterprise in Asia /
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| Main Author: | |
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| Other Authors: | , , |
| Format: | Book |
| Language: | English |
| Published: |
Singapore
Pearson/Prentice Hall
2008.
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| Edition: | Second edition |
| Subjects: | |
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| Physical Description: | x, 224 pages : illustrations ; 24 cm. |
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| Bibliography: | Includes bibliographical references. |
| ISBN: | 9810677944 9789810677947 |