Rethinking marketing : sustainable market-ing enterprise in Asia /

Rethinking marketing : sustainable market-ing enterprise in Asia /

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Bibliographic Details
Main Author: Kotler, Philip (Author)
Other Authors: Hermawan Kartajaya, Hooi, Den Huan, Liu, Sandra
Format: Book
Language:English
Published: Singapore Pearson/Prentice Hall 2008.
Edition:Second edition
Subjects:
Marketing > Asia > Management.
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