APA (7th ed.) Citation

Kelly, L. (2007). Beyond buzz: The next generation of word-of-mouth marketing. AMACOM.

Chicago Style (17th ed.) Citation

Kelly, Lois. Beyond Buzz: The Next Generation of Word-of-mouth Marketing. New York: AMACOM, 2007.

MLA (8th ed.) Citation

Kelly, Lois. Beyond Buzz: The Next Generation of Word-of-mouth Marketing. AMACOM, 2007.