Beyond buzz : the next generation of word-of-mouth marketing /

Beyond buzz : the next generation of word-of-mouth marketing /

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Bibliographic Details
Main Author: Kelly, Lois (Author)
Format: Book
Language:English
Published: New York AMACOM 2007.
Subjects:
Communication in marketing.
Marketing.
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Description
Physical Description:x, 228 pages: illustrations; 24 cm.
Bibliography:Bibliography : p. 213-220.
ISBN:0814473830 (hc)
9780814473832 (hc)

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