Global marketing management /
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Hoboken, N.J.
John Wiley & Sons
2011.
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| Edition: | 5th ed., International student version. |
| Subjects: | |
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| Physical Description: | xxiii, 717 pages: illustrations; (some colour) 28 cm. |
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| ISBN: | 9780470505748 (pbk) 0470505745 (pbk) |