Brand image on customer-based brand equity in the hotel industry in Bangladesh: tourism management and advertisement as moderators/

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The present study focuses on exploring the key determinants of brand image for branded hotels in the context of Bangladesh. In this study, Aaker's (1996) Customer-Based Brand Equity Framework, Keller's (2003) Customer-Based Brand Equity Pyramid and Baker's (2001) Corporate Social Resp...

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Chi tiết về thư mục
Tác giả chính:	Mohammad Wasib Latif
Tác giả của công ty:	Universiti Malaysia Perlis
Định dạng:	Luận văn Phần mềm eBook
Ngôn ngữ:	English
Được phát hành:	Perlis, Malaysia School of Business Innovation & Technopreneurship 2017
Các nhãn:	Thêm thẻ Không có thẻ, Là người đầu tiên thẻ bản ghi này!

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