Brand image on customer-based brand equity in the hotel industry in Bangladesh: tourism management and advertisement as moderators/
The present study focuses on exploring the key determinants of brand image for branded hotels in the context of Bangladesh. In this study, Aaker's (1996) Customer-Based Brand Equity Framework, Keller's (2003) Customer-Based Brand Equity Pyramid and Baker's (2001) Corporate Social Resp...
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| Formato: | Tese Livro |
| Idioma: | English |
| Publicado em: |
Perlis, Malaysia
School of Business Innovation & Technopreneurship
2017
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