The Effects of Brand Equity, Brand Trust, Product Involvement, Value Consciousness, Attitude and Shariah Compliance on Halal Purchase Intention in Bangladesh: Religiosity as a Moderator /

The Effects of Brand Equity, Brand Trust, Product Involvement, Value Consciousness, Attitude and Shariah Compliance on Halal Purchase Intention in Bangladesh: Religiosity as a Moderator /

Mostrar otras versiones (2)

Many researches done on the issue of purchase intention, brands and brand equity but this study focuses only on the Halal paradigm. We have limited our study within the Islamic Banking Industry of Bangladesh. Even though Bangladesh is a Muslim major country, yet awareness and knowledge of what is Ha...

Descripción completa

Guardado en:
Detalles Bibliográficos
Autor principal: Mohsina Fatema
Autor Corporativo: Universiti Malaysia Perlis
Formato: Tesis Software eBook
Lenguaje:English
Publicado: Perlis, Malaysia School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis 2019
Etiquetas: Agregar Etiqueta
Sin Etiquetas, Sea el primero en etiquetar este registro!

Ejemplares similares

Ejemplares similares