APA (7th ed.) Citation

Kumar, S., & Phrommathed, P. (2005). New product development: An empirical study of the effects of innovation strategy, organization learning, and market conditions. Springer.

Chicago Style (17th ed.) Citation

Kumar, Sameer, and Promma Phrommathed. New Product Development: An Empirical Study of the Effects of Innovation Strategy, Organization Learning, and Market Conditions. Boston, MA: Springer, 2005.

MLA (8th ed.) Citation

Kumar, Sameer, and Promma Phrommathed. New Product Development: An Empirical Study of the Effects of Innovation Strategy, Organization Learning, and Market Conditions. Springer, 2005.