APA (7th ed.) Citation

Busch, R., Seidenspinner, M., & Unger, F. (2007). Marketing communication policies. Springer-Verlag Berlin Heidelberg.

Chicago Style (17th ed.) Citation

Busch, Rainer, Margarete Seidenspinner, and Fritz Unger. Marketing Communication Policies. Berlin, Heidelberg: Springer-Verlag Berlin Heidelberg, 2007.

MLA (8th ed.) Citation

Busch, Rainer, et al. Marketing Communication Policies. Springer-Verlag Berlin Heidelberg, 2007.