How Coca-cola took over the world : ... and 100 more amazing stories about the world's greatest brands /

How Coca-cola took over the world : ... and 100 more amazing stories about the world's greatest brands /

Wedi'i Gadw mewn:

Manylion Llyfryddiaeth
Prif Awdur:	Lury, Giles (Awdur)
Awduron Eraill:	Chalkley, Guy (Darlunydd)
Fformat:	Llyfr
Iaith:	English
Cyhoeddwyd:	London LID Publishing Limited 2017
Pynciau:	Brand name products. Branding (Marketing) Business and Management.
Tagiau:	Ychwanegu Tag Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!

Eitemau Tebyg

World branding : concept, strategy and design /
Cyhoeddwyd: (2007)

Global brands that changed the world
Cyhoeddwyd: (2011)

Global brands that changed the world
Cyhoeddwyd: (2011)

World branding : concept, strategy and design /
Cyhoeddwyd: (2007)

Perspectives on branding /
gan: Miletsky, Jason I.
Cyhoeddwyd: (2009)

The global brand how to create and develop lasting brand value in the world market
gan: Hollis, Nigel
Cyhoeddwyd: (2008)

The global brand how to create and develop lasting brand value in the world market
gan: Hollis, Nigel
Cyhoeddwyd: (2008)

Brand management /
Cyhoeddwyd: (2010)

Brand management /
gan: Dall'Olmo Riley, Francesca
Cyhoeddwyd: (2010)

Luxury brand management : a world of privilege/
gan: Chevalier, Michel
Cyhoeddwyd: (2012)

Luxury brand management : a world of privilege /
gan: Chevalier, Michel
Cyhoeddwyd: (2008)

The business of brands /
gan: Miller, Jon
Cyhoeddwyd: (2004)

Brand management : research, theory and practice /
gan: Heding, Tilde
Cyhoeddwyd: (2009)

Connective branding : building brand equity in a demanding world /
gan: Fisher-Buttinger, Claudia
Cyhoeddwyd: (2008)

Memahami jenama /
gan: Cheverton, Peter
Cyhoeddwyd: (2009)

Penjenamaan merentasi sempadan : panduan pemasaran jenama global /
gan: Gregory, James R.
Cyhoeddwyd: (2007)

Competitive success how branding adds value
gan: Davis, John A.
Cyhoeddwyd: (2010)

Competitive success how branding adds value
gan: Davis, John A.
Cyhoeddwyd: (2010)

Passion branding : harnessing the power of emotion to build strong brands /
gan: Duffy, Neill
Cyhoeddwyd: (2003)

Brand Atlas : Branding intelligence made visible /
gan: Wheeler, Alina
Cyhoeddwyd: (2011)

Brand storming managing brands in the era of complexity
gan: Fioroni, Michele
Cyhoeddwyd: (2009)

Brand storming managing brands in the era of complexity
gan: Fioroni, Michele
Cyhoeddwyd: (2009)

The economy of brands /
gan: Lindemann, Jan
Cyhoeddwyd: (2010)

Brands : the logos of the global economy /
gan: Lury, Celia
Cyhoeddwyd: (2004)

Perspectives on brand management
Cyhoeddwyd: (2011)

Perspectives on brand management
Cyhoeddwyd: (2011)

Wowability : how to achieve it and why it matters /
gan: Imran Syed
Cyhoeddwyd: (2008)

Designing brand identity : a complete guide to creating, building and maintaining strong brands /
gan: Wheeler, Alina
Cyhoeddwyd: (2003)

Designing brand identity : a complete guide to creating, building and maintaining strong brands /
gan: Wheeler, Alina
Cyhoeddwyd: (2006)

Asian brand strategy : how Asia builds strong brands /
gan: Roll, Martin
Cyhoeddwyd: (2006)

Brand relevance : making competitors irrelevant /
gan: Aaker, David A.
Cyhoeddwyd: (2011)

Brand relevance : making competitors irrelevant /
gan: Aaker, David A.

Capturing brand style using shape rules
gan: Rosidah Jaafar
Cyhoeddwyd: (2012)

Capturing brand style using shape rules
gan: Rosidah Jaafar
Cyhoeddwyd: (2012)

The brutal truth about Asian branding and how to break the vicious cycle
gan: Baladi, Joseph
Cyhoeddwyd: (2011)

The brutal truth about Asian branding and how to break the vicious cycle
gan: Baladi, Joseph
Cyhoeddwyd: (2011)

Branding : a key marketing tool /
Cyhoeddwyd: (1987)

Legendary brands : unleashing the power of storytelling to create a winning marketing strategy /
gan: Vincent, Laurence
Cyhoeddwyd: (2002)

The best of branding : best practices in corporate branding /
gan: Gregory, James R.
Cyhoeddwyd: (2004)

Perspectives on branding
gan: Miletsky, Jason I.
Cyhoeddwyd: (2009)