How Coca-cola took over the world : ... and 100 more amazing stories about the world's greatest brands /

How Coca-cola took over the world : ... and 100 more amazing stories about the world's greatest brands /

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Bibliografiske detaljer
Hovedforfatter:	Lury, Giles (Author)
Andre forfattere:	Chalkley, Guy (Illustrator)
Format:	Bog
Sprog:	English
Udgivet:	London LID Publishing Limited 2017
Fag:	Brand name products. Branding (Marketing) Business and Management.
Tags:	Tilføj Tag Ingen Tags, Vær først til at tagge denne postø!

Lignende værker

World branding : concept, strategy and design /
Udgivet: (2007)

Global brands that changed the world
Udgivet: (2011)

Global brands that changed the world
Udgivet: (2011)

World branding : concept, strategy and design /
Udgivet: (2007)

Perspectives on branding /
af: Miletsky, Jason I.
Udgivet: (2009)

The global brand how to create and develop lasting brand value in the world market
af: Hollis, Nigel
Udgivet: (2008)

The global brand how to create and develop lasting brand value in the world market
af: Hollis, Nigel
Udgivet: (2008)

Brand management /
Udgivet: (2010)

Brand management /
af: Dall'Olmo Riley, Francesca
Udgivet: (2010)

Luxury brand management : a world of privilege/
af: Chevalier, Michel
Udgivet: (2012)

Luxury brand management : a world of privilege /
af: Chevalier, Michel
Udgivet: (2008)

The business of brands /
af: Miller, Jon
Udgivet: (2004)

Brand management : research, theory and practice /
af: Heding, Tilde
Udgivet: (2009)

Connective branding : building brand equity in a demanding world /
af: Fisher-Buttinger, Claudia
Udgivet: (2008)

Memahami jenama /
af: Cheverton, Peter
Udgivet: (2009)

Penjenamaan merentasi sempadan : panduan pemasaran jenama global /
af: Gregory, James R.
Udgivet: (2007)

Competitive success how branding adds value
af: Davis, John A.
Udgivet: (2010)

Competitive success how branding adds value
af: Davis, John A.
Udgivet: (2010)

Passion branding : harnessing the power of emotion to build strong brands /
af: Duffy, Neill
Udgivet: (2003)

Brand Atlas : Branding intelligence made visible /
af: Wheeler, Alina
Udgivet: (2011)

Brand storming managing brands in the era of complexity
af: Fioroni, Michele
Udgivet: (2009)

Brand storming managing brands in the era of complexity
af: Fioroni, Michele
Udgivet: (2009)

The economy of brands /
af: Lindemann, Jan
Udgivet: (2010)

Brands : the logos of the global economy /
af: Lury, Celia
Udgivet: (2004)

Perspectives on brand management
Udgivet: (2011)

Perspectives on brand management
Udgivet: (2011)

Wowability : how to achieve it and why it matters /
af: Imran Syed
Udgivet: (2008)

Designing brand identity : a complete guide to creating, building and maintaining strong brands /
af: Wheeler, Alina
Udgivet: (2003)

Designing brand identity : a complete guide to creating, building and maintaining strong brands /
af: Wheeler, Alina
Udgivet: (2006)

Asian brand strategy : how Asia builds strong brands /
af: Roll, Martin
Udgivet: (2006)

Brand relevance : making competitors irrelevant /
af: Aaker, David A.
Udgivet: (2011)

Brand relevance : making competitors irrelevant /
af: Aaker, David A.

Capturing brand style using shape rules
af: Rosidah Jaafar
Udgivet: (2012)

Capturing brand style using shape rules
af: Rosidah Jaafar
Udgivet: (2012)

The brutal truth about Asian branding and how to break the vicious cycle
af: Baladi, Joseph
Udgivet: (2011)

The brutal truth about Asian branding and how to break the vicious cycle
af: Baladi, Joseph
Udgivet: (2011)

Branding : a key marketing tool /
Udgivet: (1987)

Legendary brands : unleashing the power of storytelling to create a winning marketing strategy /
af: Vincent, Laurence
Udgivet: (2002)

The best of branding : best practices in corporate branding /
af: Gregory, James R.
Udgivet: (2004)

Perspectives on branding
af: Miletsky, Jason I.
Udgivet: (2009)