How Coca-cola took over the world : ... and 100 more amazing stories about the world's greatest brands /

How Coca-cola took over the world : ... and 100 more amazing stories about the world's greatest brands /

Αποθηκεύτηκε σε:

Λεπτομέρειες βιβλιογραφικής εγγραφής
Κύριος συγγραφέας:	Lury, Giles (Συγγραφέας)
Άλλοι συγγραφείς:	Chalkley, Guy (Εικονογράφος)
Μορφή:	Βιβλίο
Γλώσσα:	English
Έκδοση:	London LID Publishing Limited 2017
Θέματα:	Brand name products. Branding (Marketing) Business and Management.
Ετικέτες:	Προσθήκη ετικέτας Δεν υπάρχουν, Καταχωρήστε ετικέτα πρώτοι!

Παρόμοια τεκμήρια

World branding : concept, strategy and design /
Έκδοση: (2007)

Global brands that changed the world
Έκδοση: (2011)

Global brands that changed the world
Έκδοση: (2011)

World branding : concept, strategy and design /
Έκδοση: (2007)

Perspectives on branding /
ανά: Miletsky, Jason I.
Έκδοση: (2009)

The global brand how to create and develop lasting brand value in the world market
ανά: Hollis, Nigel
Έκδοση: (2008)

The global brand how to create and develop lasting brand value in the world market
ανά: Hollis, Nigel
Έκδοση: (2008)

Brand management /
Έκδοση: (2010)

Brand management /
ανά: Dall'Olmo Riley, Francesca
Έκδοση: (2010)

Luxury brand management : a world of privilege/
ανά: Chevalier, Michel
Έκδοση: (2012)

Luxury brand management : a world of privilege /
ανά: Chevalier, Michel
Έκδοση: (2008)

The business of brands /
ανά: Miller, Jon
Έκδοση: (2004)

Brand management : research, theory and practice /
ανά: Heding, Tilde
Έκδοση: (2009)

Connective branding : building brand equity in a demanding world /
ανά: Fisher-Buttinger, Claudia
Έκδοση: (2008)

Memahami jenama /
ανά: Cheverton, Peter
Έκδοση: (2009)

Penjenamaan merentasi sempadan : panduan pemasaran jenama global /
ανά: Gregory, James R.
Έκδοση: (2007)

Competitive success how branding adds value
ανά: Davis, John A.
Έκδοση: (2010)

Competitive success how branding adds value
ανά: Davis, John A.
Έκδοση: (2010)

Passion branding : harnessing the power of emotion to build strong brands /
ανά: Duffy, Neill
Έκδοση: (2003)

Brand Atlas : Branding intelligence made visible /
ανά: Wheeler, Alina
Έκδοση: (2011)

Brand storming managing brands in the era of complexity
ανά: Fioroni, Michele
Έκδοση: (2009)

Brand storming managing brands in the era of complexity
ανά: Fioroni, Michele
Έκδοση: (2009)

The economy of brands /
ανά: Lindemann, Jan
Έκδοση: (2010)

Brands : the logos of the global economy /
ανά: Lury, Celia
Έκδοση: (2004)

Perspectives on brand management
Έκδοση: (2011)

Perspectives on brand management
Έκδοση: (2011)

Wowability : how to achieve it and why it matters /
ανά: Imran Syed
Έκδοση: (2008)

Designing brand identity : a complete guide to creating, building and maintaining strong brands /
ανά: Wheeler, Alina
Έκδοση: (2003)

Designing brand identity : a complete guide to creating, building and maintaining strong brands /
ανά: Wheeler, Alina
Έκδοση: (2006)

Asian brand strategy : how Asia builds strong brands /
ανά: Roll, Martin
Έκδοση: (2006)

Brand relevance : making competitors irrelevant /
ανά: Aaker, David A.
Έκδοση: (2011)

Brand relevance : making competitors irrelevant /
ανά: Aaker, David A.

Capturing brand style using shape rules
ανά: Rosidah Jaafar
Έκδοση: (2012)

Capturing brand style using shape rules
ανά: Rosidah Jaafar
Έκδοση: (2012)

The brutal truth about Asian branding and how to break the vicious cycle
ανά: Baladi, Joseph
Έκδοση: (2011)

The brutal truth about Asian branding and how to break the vicious cycle
ανά: Baladi, Joseph
Έκδοση: (2011)

Branding : a key marketing tool /
Έκδοση: (1987)

Legendary brands : unleashing the power of storytelling to create a winning marketing strategy /
ανά: Vincent, Laurence
Έκδοση: (2002)

The best of branding : best practices in corporate branding /
ανά: Gregory, James R.
Έκδοση: (2004)

Perspectives on branding
ανά: Miletsky, Jason I.
Έκδοση: (2009)