How Coca-cola took over the world : ... and 100 more amazing stories about the world's greatest brands /

How Coca-cola took over the world : ... and 100 more amazing stories about the world's greatest brands /

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Xehetasun bibliografikoak
Egile nagusia:	Lury, Giles (Egilea)
Beste egile batzuk:	Chalkley, Guy (Ilustratzailea)
Formatua:	Liburua
Hizkuntza:	English
Argitaratua:	London LID Publishing Limited 2017
Gaiak:	Brand name products. Branding (Marketing) Business and Management.
Etiketak:	Etiketa erantsi Etiketarik gabe, Izan zaitez lehena erregistro honi etiketa jartzen!

Antzeko izenburuak

World branding : concept, strategy and design /
Argitaratua: (2007)

Global brands that changed the world
Argitaratua: (2011)

Global brands that changed the world
Argitaratua: (2011)

World branding : concept, strategy and design /
Argitaratua: (2007)

Perspectives on branding /
nork: Miletsky, Jason I.
Argitaratua: (2009)

The global brand how to create and develop lasting brand value in the world market
nork: Hollis, Nigel
Argitaratua: (2008)

The global brand how to create and develop lasting brand value in the world market
nork: Hollis, Nigel
Argitaratua: (2008)

Brand management /
Argitaratua: (2010)

Brand management /
nork: Dall'Olmo Riley, Francesca
Argitaratua: (2010)

Luxury brand management : a world of privilege/
nork: Chevalier, Michel
Argitaratua: (2012)

Luxury brand management : a world of privilege /
nork: Chevalier, Michel
Argitaratua: (2008)

The business of brands /
nork: Miller, Jon
Argitaratua: (2004)

Brand management : research, theory and practice /
nork: Heding, Tilde
Argitaratua: (2009)

Connective branding : building brand equity in a demanding world /
nork: Fisher-Buttinger, Claudia
Argitaratua: (2008)

Memahami jenama /
nork: Cheverton, Peter
Argitaratua: (2009)

Penjenamaan merentasi sempadan : panduan pemasaran jenama global /
nork: Gregory, James R.
Argitaratua: (2007)

Competitive success how branding adds value
nork: Davis, John A.
Argitaratua: (2010)

Competitive success how branding adds value
nork: Davis, John A.
Argitaratua: (2010)

Passion branding : harnessing the power of emotion to build strong brands /
nork: Duffy, Neill
Argitaratua: (2003)

Brand Atlas : Branding intelligence made visible /
nork: Wheeler, Alina
Argitaratua: (2011)

Brand storming managing brands in the era of complexity
nork: Fioroni, Michele
Argitaratua: (2009)

Brand storming managing brands in the era of complexity
nork: Fioroni, Michele
Argitaratua: (2009)

The economy of brands /
nork: Lindemann, Jan
Argitaratua: (2010)

Brands : the logos of the global economy /
nork: Lury, Celia
Argitaratua: (2004)

Perspectives on brand management
Argitaratua: (2011)

Perspectives on brand management
Argitaratua: (2011)

Wowability : how to achieve it and why it matters /
nork: Imran Syed
Argitaratua: (2008)

Designing brand identity : a complete guide to creating, building and maintaining strong brands /
nork: Wheeler, Alina
Argitaratua: (2003)

Designing brand identity : a complete guide to creating, building and maintaining strong brands /
nork: Wheeler, Alina
Argitaratua: (2006)

Asian brand strategy : how Asia builds strong brands /
nork: Roll, Martin
Argitaratua: (2006)

Brand relevance : making competitors irrelevant /
nork: Aaker, David A.
Argitaratua: (2011)

Brand relevance : making competitors irrelevant /
nork: Aaker, David A.

Capturing brand style using shape rules
nork: Rosidah Jaafar
Argitaratua: (2012)

Capturing brand style using shape rules
nork: Rosidah Jaafar
Argitaratua: (2012)

The brutal truth about Asian branding and how to break the vicious cycle
nork: Baladi, Joseph
Argitaratua: (2011)

The brutal truth about Asian branding and how to break the vicious cycle
nork: Baladi, Joseph
Argitaratua: (2011)

Branding : a key marketing tool /
Argitaratua: (1987)

Legendary brands : unleashing the power of storytelling to create a winning marketing strategy /
nork: Vincent, Laurence
Argitaratua: (2002)

The best of branding : best practices in corporate branding /
nork: Gregory, James R.
Argitaratua: (2004)

Perspectives on branding
nork: Miletsky, Jason I.
Argitaratua: (2009)