How Coca-cola took over the world : ... and 100 more amazing stories about the world's greatest brands /

How Coca-cola took over the world : ... and 100 more amazing stories about the world's greatest brands /

Sábháilte in:

Sonraí bibleagrafaíochta
Príomhchruthaitheoir:	Lury, Giles (Údar)
Rannpháirtithe:	Chalkley, Guy (Maisitheoir)
Formáid:	LEABHAR
Teanga:	English
Foilsithe / Cruthaithe:	London LID Publishing Limited 2017
Ábhair:	Brand name products. Branding (Marketing) Business and Management.
Clibeanna:	Cuir clib leis Níl clibeanna ann, Bí ar an gcéad duine le clib a chur leis an taifead seo!

Míreanna comhchosúla

World branding : concept, strategy and design /
Foilsithe / Cruthaithe: (2007)

Global brands that changed the world
Foilsithe / Cruthaithe: (2011)

Global brands that changed the world
Foilsithe / Cruthaithe: (2011)

World branding : concept, strategy and design /
Foilsithe / Cruthaithe: (2007)

Perspectives on branding /
de réir: Miletsky, Jason I.
Foilsithe / Cruthaithe: (2009)

The global brand how to create and develop lasting brand value in the world market
de réir: Hollis, Nigel
Foilsithe / Cruthaithe: (2008)

The global brand how to create and develop lasting brand value in the world market
de réir: Hollis, Nigel
Foilsithe / Cruthaithe: (2008)

Brand management /
Foilsithe / Cruthaithe: (2010)

Brand management /
de réir: Dall'Olmo Riley, Francesca
Foilsithe / Cruthaithe: (2010)

Luxury brand management : a world of privilege/
de réir: Chevalier, Michel
Foilsithe / Cruthaithe: (2012)

Luxury brand management : a world of privilege /
de réir: Chevalier, Michel
Foilsithe / Cruthaithe: (2008)

The business of brands /
de réir: Miller, Jon
Foilsithe / Cruthaithe: (2004)

Brand management : research, theory and practice /
de réir: Heding, Tilde
Foilsithe / Cruthaithe: (2009)

Connective branding : building brand equity in a demanding world /
de réir: Fisher-Buttinger, Claudia
Foilsithe / Cruthaithe: (2008)

Memahami jenama /
de réir: Cheverton, Peter
Foilsithe / Cruthaithe: (2009)

Penjenamaan merentasi sempadan : panduan pemasaran jenama global /
de réir: Gregory, James R.
Foilsithe / Cruthaithe: (2007)

Competitive success how branding adds value
de réir: Davis, John A.
Foilsithe / Cruthaithe: (2010)

Competitive success how branding adds value
de réir: Davis, John A.
Foilsithe / Cruthaithe: (2010)

Passion branding : harnessing the power of emotion to build strong brands /
de réir: Duffy, Neill
Foilsithe / Cruthaithe: (2003)

Brand Atlas : Branding intelligence made visible /
de réir: Wheeler, Alina
Foilsithe / Cruthaithe: (2011)

Brand storming managing brands in the era of complexity
de réir: Fioroni, Michele
Foilsithe / Cruthaithe: (2009)

Brand storming managing brands in the era of complexity
de réir: Fioroni, Michele
Foilsithe / Cruthaithe: (2009)

The economy of brands /
de réir: Lindemann, Jan
Foilsithe / Cruthaithe: (2010)

Brands : the logos of the global economy /
de réir: Lury, Celia
Foilsithe / Cruthaithe: (2004)

Perspectives on brand management
Foilsithe / Cruthaithe: (2011)

Perspectives on brand management
Foilsithe / Cruthaithe: (2011)

Wowability : how to achieve it and why it matters /
de réir: Imran Syed
Foilsithe / Cruthaithe: (2008)

Designing brand identity : a complete guide to creating, building and maintaining strong brands /
de réir: Wheeler, Alina
Foilsithe / Cruthaithe: (2003)

Designing brand identity : a complete guide to creating, building and maintaining strong brands /
de réir: Wheeler, Alina
Foilsithe / Cruthaithe: (2006)

Asian brand strategy : how Asia builds strong brands /
de réir: Roll, Martin
Foilsithe / Cruthaithe: (2006)

Brand relevance : making competitors irrelevant /
de réir: Aaker, David A.
Foilsithe / Cruthaithe: (2011)

Brand relevance : making competitors irrelevant /
de réir: Aaker, David A.

Capturing brand style using shape rules
de réir: Rosidah Jaafar
Foilsithe / Cruthaithe: (2012)

Capturing brand style using shape rules
de réir: Rosidah Jaafar
Foilsithe / Cruthaithe: (2012)

The brutal truth about Asian branding and how to break the vicious cycle
de réir: Baladi, Joseph
Foilsithe / Cruthaithe: (2011)

The brutal truth about Asian branding and how to break the vicious cycle
de réir: Baladi, Joseph
Foilsithe / Cruthaithe: (2011)

Branding : a key marketing tool /
Foilsithe / Cruthaithe: (1987)

Legendary brands : unleashing the power of storytelling to create a winning marketing strategy /
de réir: Vincent, Laurence
Foilsithe / Cruthaithe: (2002)

The best of branding : best practices in corporate branding /
de réir: Gregory, James R.
Foilsithe / Cruthaithe: (2004)

Perspectives on branding
de réir: Miletsky, Jason I.
Foilsithe / Cruthaithe: (2009)