How Coca-cola took over the world : ... and 100 more amazing stories about the world's greatest brands /

How Coca-cola took over the world : ... and 100 more amazing stories about the world's greatest brands /

Zapisane w:

Opis bibliograficzny
1. autor:	Lury, Giles (Autor)
Kolejni autorzy:	Chalkley, Guy (Ilustrator)
Format:	Książka
Język:	English
Wydane:	London LID Publishing Limited 2017
Hasła przedmiotowe:	Brand name products. Branding (Marketing) Business and Management.
Etykiety:	Dodaj etykietę Nie ma etykietki, Dołącz pierwszą etykiete!

Podobne zapisy

World branding : concept, strategy and design /
Wydane: (2007)

Global brands that changed the world
Wydane: (2011)

Global brands that changed the world
Wydane: (2011)

World branding : concept, strategy and design /
Wydane: (2007)

Perspectives on branding /
od: Miletsky, Jason I.
Wydane: (2009)

The global brand how to create and develop lasting brand value in the world market
od: Hollis, Nigel
Wydane: (2008)

The global brand how to create and develop lasting brand value in the world market
od: Hollis, Nigel
Wydane: (2008)

Brand management /
Wydane: (2010)

Brand management /
od: Dall'Olmo Riley, Francesca
Wydane: (2010)

Luxury brand management : a world of privilege/
od: Chevalier, Michel
Wydane: (2012)

Luxury brand management : a world of privilege /
od: Chevalier, Michel
Wydane: (2008)

The business of brands /
od: Miller, Jon
Wydane: (2004)

Brand management : research, theory and practice /
od: Heding, Tilde
Wydane: (2009)

Connective branding : building brand equity in a demanding world /
od: Fisher-Buttinger, Claudia
Wydane: (2008)

Memahami jenama /
od: Cheverton, Peter
Wydane: (2009)

Penjenamaan merentasi sempadan : panduan pemasaran jenama global /
od: Gregory, James R.
Wydane: (2007)

Competitive success how branding adds value
od: Davis, John A.
Wydane: (2010)

Competitive success how branding adds value
od: Davis, John A.
Wydane: (2010)

Passion branding : harnessing the power of emotion to build strong brands /
od: Duffy, Neill
Wydane: (2003)

Brand Atlas : Branding intelligence made visible /
od: Wheeler, Alina
Wydane: (2011)

Brand storming managing brands in the era of complexity
od: Fioroni, Michele
Wydane: (2009)

Brand storming managing brands in the era of complexity
od: Fioroni, Michele
Wydane: (2009)

The economy of brands /
od: Lindemann, Jan
Wydane: (2010)

Brands : the logos of the global economy /
od: Lury, Celia
Wydane: (2004)

Perspectives on brand management
Wydane: (2011)

Perspectives on brand management
Wydane: (2011)

Wowability : how to achieve it and why it matters /
od: Imran Syed
Wydane: (2008)

Designing brand identity : a complete guide to creating, building and maintaining strong brands /
od: Wheeler, Alina
Wydane: (2003)

Designing brand identity : a complete guide to creating, building and maintaining strong brands /
od: Wheeler, Alina
Wydane: (2006)

Asian brand strategy : how Asia builds strong brands /
od: Roll, Martin
Wydane: (2006)

Brand relevance : making competitors irrelevant /
od: Aaker, David A.
Wydane: (2011)

Brand relevance : making competitors irrelevant /
od: Aaker, David A.

Capturing brand style using shape rules
od: Rosidah Jaafar
Wydane: (2012)

Capturing brand style using shape rules
od: Rosidah Jaafar
Wydane: (2012)

The brutal truth about Asian branding and how to break the vicious cycle
od: Baladi, Joseph
Wydane: (2011)

The brutal truth about Asian branding and how to break the vicious cycle
od: Baladi, Joseph
Wydane: (2011)

Branding : a key marketing tool /
Wydane: (1987)

Legendary brands : unleashing the power of storytelling to create a winning marketing strategy /
od: Vincent, Laurence
Wydane: (2002)

The best of branding : best practices in corporate branding /
od: Gregory, James R.
Wydane: (2004)

Perspectives on branding
od: Miletsky, Jason I.
Wydane: (2009)