The changing face of the Asian consumer : insights and strategies for Asian markets /

The changing face of the Asian consumer : insights and strategies for Asian markets /

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Bibliographic Details
Main Author: Schmitt, Bernd (Author)
Format: Book
Language:English
Published: Singapore McGraw-Hill Education (Asia) 2014
Subjects:
Consumers > Asia.
Consumers > Asia > Attitudes.
Consumer behavior > Asia.
Market surveys > Asia.
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Description
Physical Description:202 pages illustrations (some color) 22 cm
Bibliography:Includes bibliographical references (pages 197-202).
ISBN:9781259071010
1259071014

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