International direct marketing : principles, best practices, marketing facts /

International direct marketing : principles, best practices, marketing facts /

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Bibliographic Details
Corporate Author: SpringerLink (Online service)
Other Authors: Peters, Kay, Höfling, Jürgen, Rinas, Diane, Hesse, Jürgen, Krafft, Manfred
Format: eBook
Language:English
Published: Berlin, Heidelberg Springer-Verlag Berlin Heidelberg 2007.
Subjects:
Marketing
Industrial management
Economics
Online Access:Click here to view the full text content
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Description
Physical Description:1 online resource (248 pages) digital.
ISBN:9783540396321

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