Ferrell, O. C., & Hartline, M. D. (2011). Marketing management strategies (Fifth edition, International edition.). South-Western Cengage Learning.
Chicago Style (17th ed.) CitationFerrell, O. C., and Michael D. Hartline. Marketing Management Strategies. Fifth edition, International edition. Mason, Ohio: South-Western Cengage Learning, 2011.
MLA (8th ed.) CitationFerrell, O. C., and Michael D. Hartline. Marketing Management Strategies. Fifth edition, International edition. South-Western Cengage Learning, 2011.
Warning: These citations may not always be 100% accurate.