International management : text and cases /
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| Format: | Book |
| Language: | English |
| Published: |
Boston
Irwin McGraw-Hill
2000.
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| Edition: | fourth edition |
| Series: | McGraw-Hill advanced topics in global management.
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| Subjects: | |
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Table of Contents:
- The internationalization process
- The global business environment
- The world of international trade
- Managing export operations
- Global sourcing strategy: R & D, manufacturing, and marketing interfaces
- Licensing
- The design and management of international joint ventures
- International strategy formulation
- The impact of globalization on the organization of activities
- The evolving multinational
- The global manager
- Managing government intervention
- Global leadership
- Cases on internationalization. LEO Electron Microscopy Ltd: a Zeiss-Leica cooperation
- Kenny Rogers Roasters in China
- Palliser Furniture Ltd.
- Neilson International in Mexico
- Selkirk Group in Asia
- Russki Adventures
- Samsung China: the introduction of color TV
- Cameron Auto Parts (A)--Revised
- Hush Puppies Chile
- Technophar in Viet Nam
- Nora-Sakari: a proposed joint venture in Malaysia
- Mercedes comes to Alabama
- Where have you been? An exercise to assess your exposure to the rest of the world's peoples
- HCM Beverage Company
- Wil-Mor Technologies, Inc.
- Multinational management. Matra-Ericsson Telecommunications 1990
- Toppan Moore
- Black & Decker-Eastern Hemisphere and the ADP Initiative (A)
- GLOBAL Enterprises, Inc.
- Honeywell Inc. and Global Research & Development
- Hilti Corporation (A)
- Bristol Compressors, Asia-Pacific
- Matsushita Electric Industrial Ltd. Europe: sales and marketing, 1994
- DSL de Mexico S.A. de C.V.
- Larson in Nigeria--1994
- Mabuchi Motor Co., Ltd.
- Scotch-Brite (3M)
- Enron Development Corporation
- Crisis at Renault: the Vilvoorde plant closing (A)
- The Brent Spart platform controversy (A)
- Silcom GmbH and CD piracy.