Aaker, D. A. (1975). Advertising management: Practical perspectives. Prentice Hall.
Chicago Style (17th ed.) CitationAaker, David A. Advertising Management: Practical Perspectives. Englewood Cliffs, N.J.: Prentice Hall, 1975.
MLA (8th ed.) CitationAaker, David A. Advertising Management: Practical Perspectives. Prentice Hall, 1975.
Warning: These citations may not always be 100% accurate.