Advertising management : practical perspectives /

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Bibliographic Details
Other Authors: Aaker, David A.
Format: Book
Language:English
Published: Englewood Cliffs, N.J. : Prentice Hall, [1975]
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Description
Item Description:Gift from Prof. Dr. Harshita Aini Haroon, Pembangunan Korporat Dan Pengurusan Kualiti (PUSPEK)
Physical Description:xiv, 399 pages : illustrations ; 23 cm
Bibliography:Includes bibliographical references.
ISBN:0130159905
9780130159908