Listen first! : turning social media conversations into business advantage /
"Listen First! responds to four questions often heard: what is listening to social media, how is it used, how is it done, and where is it headed? Currently there isn't an authoritative source that organizes and synthesizes what is known about social media listening and presents it in a way...
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| Format: | Book |
| Language: | English |
| Published: |
Hoboken, N.J.
John Wiley & Sons
2011.
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Table of Contents:
- Organize for listening and define objectives, key measures, and conversations
- Listening solutions
- Field, analyze, report and evaluate
- Understand the consumer's mindset
- Discover new customers
- Drive new product development and innovation
- Create messages that resonate
- Improve products and services
- Increase sales
- Look forward to drive business forward
- Rebrand and reposition products and services
- Manage reputation
- Compete strategically
- Customer care and customer satisfaction
- Social TV measurement
- Listening-based targeting
- Achieve share of market goals
- Listening-based sales prediction
- Listen to new signals
- Focus on culture
- Drive business With social data
- Rethink media and marketing
- Become a listening organization.