Principles and practice of marketing /

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Bibliographic Details
Main Author: Jobber, David., 1947-
Format: Book
Language:English
Published: London McGraw-Hill, 1995
Subjects:
Online Access:Table of contents
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Description
Item Description:Gift from Prof. Dr. Harshita Aini Haroon, Pembangunan Korporat Dan Pengurusan Kualiti (PUSPEK)
Physical Description:xx, 745 pages : illustrations (some color) ; 25 cm
Bibliography:Includes bibliographical references and index.
ISBN:0077079353
9780077079352