APA (7th ed.) Citation

Schumann, J. H. (2009). The impact of culture on relationship marketing in international services: A target group-specific analysis in the context of banking services. Gabler Verlag / GWV Fachverlage GmbH, Wiesbaden.

Chicago Style (17th ed.) Citation

Schumann, Jan H. The Impact of Culture on Relationship Marketing in International Services: A Target Group-specific Analysis in the Context of Banking Services. Wiesbaden: Gabler Verlag / GWV Fachverlage GmbH, Wiesbaden, 2009.

MLA (8th ed.) Citation

Schumann, Jan H. The Impact of Culture on Relationship Marketing in International Services: A Target Group-specific Analysis in the Context of Banking Services. Gabler Verlag / GWV Fachverlage GmbH, Wiesbaden, 2009.