The impact of culture on relationship marketing in international services : a target group-specific analysis in the context of banking services /

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Bibliographic Details
Main Author: Schumann, Jan H. (Author)
Corporate Author: SpringerLink (Online service)
Format: eBook
Language:English
Published: Wiesbaden : Gabler Verlag / GWV Fachverlage GmbH, Wiesbaden, 2009.
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Description
Physical Description:1 online resource (265 pages) digital.
ISBN:9783834983794
9783834920188