The impact of culture on relationship marketing in international services : a target group-specific analysis in the context of banking services /
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Main Author: | |
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Corporate Author: | |
Format: | eBook |
Language: | English |
Published: |
Wiesbaden :
Gabler Verlag / GWV Fachverlage GmbH, Wiesbaden,
2009.
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Online Access: | Click here to view the full text content |
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Physical Description: | 1 online resource (265 pages) digital. |
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ISBN: | 9783834983794 9783834920188 |