The social media strategist : build a successful program from the inside out /
Conquer the unique challenges of driving social media success within a large company From the social media director who built successful programs at both GM and IBM, The Social Media Strategist provides the tools you need to meet all the challenges of building a social media strategy in a large comp...
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| Format: | Book |
| Language: | English |
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New York
McGraw-Hill
2012.
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