Kotler, P., & Pfoertsch, W. (2010). Ingredient branding: Making the invisible visible. Springer.
Chicago Style (17th ed.) CitationKotler, Philip, and Waldemar Pfoertsch. Ingredient Branding: Making the Invisible Visible. Berlin, Heidelberg: Springer, 2010.
MLA (8th ed.) CitationKotler, Philip, and Waldemar Pfoertsch. Ingredient Branding: Making the Invisible Visible. Springer, 2010.
Warning: These citations may not always be 100% accurate.