APA (7th ed.) Citation

Keegan, W. J., & Green, M. C. (2013). Global marketing (Seventh edition, global edition.). Pearson Education Limited.

Chicago Style (17th ed.) Citation

Keegan, Warren J., and Mark C. Green. Global Marketing. Seventh edition, global edition. Boston: Pearson Education Limited, 2013.

MLA (8th ed.) Citation

Keegan, Warren J., and Mark C. Green. Global Marketing. Seventh edition, global edition. Pearson Education Limited, 2013.

Warning: These citations may not always be 100% accurate.