Global marketing /
A leading case text in international marketing, as well as a popular reference for practitioners, this volume focuses on the opportunities and challenges of global markets and the threat of global competition across a broad spectrum of industries.
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Boston
Pearson Education Limited
c2013.
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| Edition: | Seventh edition, global edition |
| Subjects: | |
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| Summary: | A leading case text in international marketing, as well as a popular reference for practitioners, this volume focuses on the opportunities and challenges of global markets and the threat of global competition across a broad spectrum of industries. |
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| Item Description: | Includes indexes. |
| Physical Description: | 592 pages colour illustrations, colour maps 28 cm. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9780273766711 (pbk.) 0273766716 (pbk.) |