Global marketing /
A leading case text in international marketing, as well as a popular reference for practitioners, this volume focuses on the opportunities and challenges of global markets and the threat of global competition across a broad spectrum of industries.
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| Format: | Book |
| Language: | English |
| Published: |
Boston
Pearson Education Limited
c2013.
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| Edition: | Seventh edition, global edition |
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Table of Contents:
- Pt.1. Introduction
- Pt.2. The Global Marketing Environment
- Pt.3. Approaching Global Markets
- Pt.4. The Global Marketing Mix
- Pt.5. Strategy and Leadership in the Twenty-First Century.