Global marketing /

A leading case text in international marketing, as well as a popular reference for practitioners, this volume focuses on the opportunities and challenges of global markets and the threat of global competition across a broad spectrum of industries.

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Bibliographic Details
Main Author: Keegan, Warren J.
Other Authors: Green, Mark C.
Format: Book
Language:English
Published: Boston Pearson Education Limited c2013.
Edition:Seventh edition, global edition
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by Keegan, Warren J.
Published 2013
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Published 2013
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