Trust as the key to loyalty in business-to-consumer exchanges : trust building measures in the banking industry /
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| Main Author: | |
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| Format: | eBook |
| Language: | English |
| Published: |
Wiesbaden :
Gabler Verlag / Springer Fachmedien Wiesbaden GmbH, Wiesbaden,
2009.
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| Subjects: | |
| Online Access: | Click here to view the full text content |
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