Trust as the key to loyalty in business-to-consumer exchanges : trust building measures in the banking industry /
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Main Author: | Ebert, Tara (Author) |
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Corporate Author: | SpringerLink (Online service) |
Format: | eBook |
Language: | English |
Published: |
Wiesbaden :
Gabler Verlag / Springer Fachmedien Wiesbaden GmbH, Wiesbaden,
2009.
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Subjects: | |
Online Access: | Click here to view the full text content |
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