Trust as the key to loyalty in business-to-consumer exchanges : trust building measures in the banking industry /

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Bibliographic Details
Main Author: Ebert, Tara (Author)
Corporate Author: SpringerLink (Online service)
Format: eBook
Language:English
Published: Wiesbaden : Gabler Verlag / Springer Fachmedien Wiesbaden GmbH, Wiesbaden, 2009.
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