APA (7th ed.) Citation

Direct Marketing Association (U.S.) & Rapp, S. (2010). Reinventing interactive and direct marketing: Leading experts show how to maximize digital ROI with iDirect and iBranding imperatives. McGraw-Hill.

Chicago Style (17th ed.) Citation

Direct Marketing Association (U.S.) and Stan Rapp. Reinventing Interactive and Direct Marketing: Leading Experts Show How to Maximize Digital ROI with IDirect and IBranding Imperatives. New York: McGraw-Hill, 2010.

MLA (8th ed.) Citation

Direct Marketing Association (U.S.) and Stan Rapp. Reinventing Interactive and Direct Marketing: Leading Experts Show How to Maximize Digital ROI with IDirect and IBranding Imperatives. McGraw-Hill, 2010.