Reinventing interactive and direct marketing leading experts show how to maximize digital ROI with iDirect and iBranding imperatives /
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| Format: | eBook |
| Language: | English |
| Published: |
New York
McGraw-Hill
c2010.
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| Subjects: | |
| Online Access: | Click here to view the full text content |
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| Item Description: | Published in association with the Direct Marketing Association. Description based on print version record. |
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| Physical Description: | 1 online resource (xiii, 238 p.) ill. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9780071703383 (electronic bk.) 0071703381 (electronic bk.) |