APA (7th ed.) Citation

Callen, B. (2010). Manager's guide to marketing, advertising, and publicity. McGraw-Hill.

Chicago Style (17th ed.) Citation

Callen, Barry. Manager's Guide to Marketing, Advertising, and Publicity. New York: McGraw-Hill, 2010.

MLA (8th ed.) Citation

Callen, Barry. Manager's Guide to Marketing, Advertising, and Publicity. McGraw-Hill, 2010.