APA (7th ed.) Citation

Mooi, E., & Sarstedt, M. (2011). A concise guide to market research: The process, data, and methods using IBM SPSS statistics. Springer-Verlag.

Chicago Style (17th ed.) Citation

Mooi, Erik, and Marko Sarstedt. A Concise Guide to Market Research: The Process, Data, and Methods Using IBM SPSS Statistics. Berlin, Heidelberg: Springer-Verlag, 2011.

MLA (8th ed.) Citation

Mooi, Erik, and Marko Sarstedt. A Concise Guide to Market Research: The Process, Data, and Methods Using IBM SPSS Statistics. Springer-Verlag, 2011.