A concise guide to market research the process, data, and methods using IBM SPSS statistics /
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Main Author: | Mooi, Erik (Author) |
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Corporate Author: | SpringerLink (Online service) |
Other Authors: | Sarstedt, Marko |
Format: | eBook |
Language: | English |
Published: |
Berlin, Heidelberg
Springer-Verlag
2011.
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Subjects: | |
Online Access: | Click here to view the full text content |
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