A concise guide to market research the process, data, and methods using IBM SPSS statistics /

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Bibliographic Details
Main Author: Mooi, Erik (Author)
Corporate Author: SpringerLink (Online service)
Other Authors: Sarstedt, Marko
Format: eBook
Language:English
Published: Berlin, Heidelberg Springer-Verlag 2011.
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Online Access:Click here to view the full text content
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