Interactive decision aids in e-commerce /
<p>This book gives recommendations on which interactive decision aids to offer in webstores. Interactive decision aids are tools that help online shoppers to compare and evaluate product information. Consumers can, for instance, exclude products that do not meet certain criteria, they can high...
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| Format: | eBook |
| Language: | English |
| Published: |
Heidelberg :
Physica-Verlag HD
2012.
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| Series: | Contributions to Management Science
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| Subjects: | |
| Online Access: | Click here to view the full text content |
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