Diversity in European marketing : Text and cases /
<p>Given its unique heritage and diversity, Europe deserves and requires distinct marketing attention. This book offers a non-traditional perspective to European marketing by addressing up-to-date issues and challenges for marketers through short cases and relevant received theory. Specific st...
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| Format: | eBook |
| Language: | English |
| Published: |
Wiesbaden :
Gabler Verlag
2012.
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| Online Access: | Click here to view the full text content |
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