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Bibliographic Details
Main Author: Czinkota, Michael R. (Author)
Other Authors: Ronkainen, Ilkka A.
Format: Book
Language:English
Published: Australia South Western 2013.
Edition:Tenth edition
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Description
Physical Description:xxxv, 677 pages: illustrations; 28 cm.
Bibliography:Includes bibliographical references and index.
ISBN:9781133588399 (pbk.)
1133588395 (pbk.)