Encyclopedia of major marketing campaigns /

Encyclopedia of major marketing campaigns /

An annual publication that profiles important marketing campaigns of the 20th century.

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Bibliographic Details
Corporate Author:	Gale Group
Other Authors:	Riggs, Thomas, 1963- (Editor)
Format:	eBook
Language:	English
Published:	Detroit, Mich. Gale 2007.
Series:	Gale virtual reference library
Subjects:	Advertising campaigns > United States > History > 20th century. Advertising campaigns > United States > History > 21st century. Marketing > United States > History > 20th century. Marketing > United States > History > 21st century.
Online Access:	Click here to view the full text content
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Description
Summary:	An annual publication that profiles important marketing campaigns of the 20th century.
Physical Description:	1 online resource digital
Format:	Mode of access: Internet.
Bibliography:	Includes bibliographical references and index.
ISBN:	9781414406077 (electronic book) 141440607X (electronic book)