An intelligent customer complaint management system with application to the transport and logistics industry /
This thesis addresses the issue of customer complaints in the context of Customer Relationship Management (CRM). Following a comprehensive survey of the current literature on CRM, it describes the development of a new intelligent CRM (I-CRM) framework, which integrates in a single approach different...
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| Format: | eBook |
| Language: | English |
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Heidelberg
Springer International Publishing
2013.
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| Series: | Springer Theses, Recognizing Outstanding Ph.D. Research
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| Subjects: | |
| Online Access: | Click here to view the full text content |
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