Marketing research : a practical approach /
Essential to any student of the discipline, this book offers a comprehensive, applied approach to understanding and designing market research. Balancing the fundamental quantitative methodologies and theoretical structures with practical applications of qualitative techniques.
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| Format: | Book |
| Language: | English |
| Published: |
Los Angeles
SAGE
2008.
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| Subjects: | |
| Online Access: | Publisher description Table of contents only |
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Publisher descriptionTable of contents only