Customer relationship management in the financial industry : organizational processes and technology innovation /
An integrated view of IT and business processes through extended IT governance allows financial institutions to innovate operations which improve business and organizational performance. However, financial institutions still face challenges with CRM systems in delivering expected results due to lack...
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| Format: | eBook |
| Language: | English |
| Published: |
Berlin, Heidelberg
Springer Berlin Heidelberg
2013.
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| Edition: | 2nd ed. 2013. |
| Series: | Management for Professionals
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| Subjects: | |
| Online Access: | Click here to view the full text content |
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