Open evaluation : integrating users into the selection of new product ideas /
Selecting new product or service ideas that are worthwhile to be exploited has always been a major challenge to firms of all kinds. Recent developments, however, add a new facet to the evaluation challenge. Initiatives such as innovation contests, in which interested users may submit their ideas or...
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| Materialtyp: | E-bok |
| Språk: | English |
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Wiesbaden
Springer Fachmedien Wiesbaden
2013.
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| Serie: | Markt- und Unternehmensentwicklung / Markets and Organisations
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| Länkar: | Click here to view the full text content |
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